Market Research

2018’s Most Important Digital Marketing Trends

It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes…

4 Ways Thought Leadership Can Boost Your B2G Sales

Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…

5 Tips to Designing a Successful Digital Campaign

  Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across.  Digital marketers spend a huge amount of time analyzing their target market and…

Rebranding for a Responsive World

Rebranding is not to be taken lightly. It demands a commitment of time, energy and resources to be successful. There are many things a company should consider and analyze before…

5 Things to Top Branding Firms Consider When Rebranding a Company Pt 2

Top branding firms focus on a variety of factors when rebranding a company.  A brand refresh is a large undertaking that involves individuals at all levels in an organization to…

5 Things Top Branding Agencies Consider When Rebranding a Company Pt 1

There are many factors top branding agencies focus on when rebranding a company.  Typically, companies rebrand every 7-10 years but what motivates them to do so?  Rebranding often involves choosing…

TALKING SMAC?! Is your Digital Marketing Agency talking the latest SMAC? Keep up or get left behind!

If your digital marketing agency team doesn’t have a SMAC roadmap, you may find your company drifting off-course in 2017 and beyond. Here’s brief refresher course on SMAC. Social Media…

60 Seconds Online – What It Means to Your Marketing Mix

A lot happens every 60 seconds online across digital platforms. In fact, a staggering amount of posts, uploads and emails take place in the space of a minute – every minute…

For Top Development Agencies: It’s Drupal 8

Having worked with Drupal 8 in a production setting at one of the top development agencies for the last 15 months, I feel that I can responsibly say that Drupal…

Who’s on First? Why Personas Matter in Federal Marketing

So, you want to sell to the federal government? Good. Every year, Uncle Sam and his army of acquisition specialists have money to spend to achieve the critical missions of…