Government Marketing

The “Consumerization” of B2B Marketing

An emerging trend across business-to-business marketing is its “consumerization.” As customer expectations shift and their buying habits change, businesses that sell and market to other businesses are stealing tactics from…

Who Are They Getting Information From?

In an era of budget cuts and dwindling resources, hundreds of government organizations are achieving real success and showing a measurable return on investment using GovDelivery’s communications platform to communicate…

Marketing automation is here; is Content automation next?

Something has happened on the way to marketing automation domination: brands are realizing that they didn’t have as much content as they believed; had a large quantity of content that…

SURVEY RESULTS: Reaching the Government Customer

We asked 150 top government executives who are involved in the decision-making process for IT purchases, both as decision makers and as individuals who have input into decisions, how they…

Bluetext Launches Campaign with Dell, Intel Security and VMware

Across the federal government, agency IT leaders demand integrated approaches to technology to tackle their most pressing mission challenges. Govplace, a leading enterprise IT solutions provider exclusively to the public…

Bluetext Supports L-3 Communications on Major Contract Pursuit

L-3 Communications, in partnership with Harris Corporation, hired Bluetext to help them pursue the Air Force’s $1B Satellite Control Network (AFSCN) Modifications, Maintenance & Operations (CAMMO) Contract.  Air Force AFSCN…

Five Tips for Marketing Cloud Services to the Government

The Cloud continues to be one of the hottest technology themes across all enterprise organizations, and that’s no different for government agencies at the Federal, state and local levels. Then-U.S.…

Ten Tips for Marketing to the Government: It Requires a Different Language to Get in the Game

The federal, state and local government markets are large and attractive targets of opportunity for technology companies. Because of our location and experience in the public sector supporting the most…

Marketing – It Is More Than Lipstick On A Pig

I heard a little story the other day that made me smile. One of our earliest clients, which selected Bluetext for a digital platform and website overhaul as well as…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600