Government Marketing

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

This post is a collaborative effort with Ross Katz and our partners at CorrDyn, a data-driven consultancy that helps enable scalable growth. CorrDyn’s data expertise combined with Bluetext’s command of…

Why Brand Storytelling is Critical in Government Contracting

It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting…

6 Ways To Reach Government Decision Makers With Account Based PR

When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By…

Developing a PR Content Strategy for your B2G firm

Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a…

5 B2G PR Strategies For Mergers & Acquisitions

Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT…

B2G Reel – 15 Seconds

B2G Reel – 30 Seconds

Campaign Branding: Behind the Scenes of the SonicWall Photoshoot

A fantastical idea, a powerful pitch, and energetic enthusiasm from all sides of SonicWall stakeholders. Only one task remaining: execution of the over the top Boundless Campaign. SonicWall came to…

B2G Reel

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