The opportunity for your business at government agencies is immense. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year 2021, with over $1…
It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting…
When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By…
Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a…
Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT…
A fantastical idea, a powerful pitch, and energetic enthusiasm from all sides of SonicWall stakeholders. Only one task remaining: execution of the over the top Boundless Campaign. SonicWall came to…
Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…