Government Marketing

Developing a PR Content Strategy for your B2G firm

Developing an effective Business to Government (B2G) marketing strategy to reach decision-makers in the public sector requires a handful of marketing tactics, perhaps the most impactful of which is a…

5 B2G PR Strategies For Mergers & Acquisitions

Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of M&A activity for government contractors and government IT…

B2G Reel – 15 Seconds

B2G Reel – 30 Seconds

Campaign Branding: Behind the Scenes of the SonicWall Photoshoot

A fantastical idea, a powerful pitch, and energetic enthusiasm from all sides of SonicWall stakeholders. Only one task remaining: execution of the over the top Boundless Campaign. SonicWall came to…

B2G Reel

Government Contractors: Content is King

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…

B2G Public Relations: Government Heros

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on…

Government Marketing: Reaching the Agency Audience

Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One…

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