Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…
B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on…
Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One…
If you’re a brand that sells and markets to the Federal agencies, the floodgates are about to open. Because of the Appropriations bill that was signed into law earlier this…