Government Marketing

B2G Public Relations: Government Heroes

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on…

Government Marketing: Reaching the Agency Audience

Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One…

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Narrative Science

Calling All Optimists

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Mantech

Selling to the Federal Government? The Spending Floodgates Are About to Open

If you’re a brand that sells and markets to the Federal agencies, the floodgates are about to open. Because of the Appropriations bill that was signed into law earlier this…

The Federal Buying Season: Elements of a Successful Marketing Campaign

The Federal government Buying Season is right around the corner. That means that any company that has the technology to help government agencies meet their mission requirements needs to start…

Government Contractors: Four Marketing Tips for the Federal Buying Season

Technology and defense companies who include the public sector as an important market view mid-summer as their time to get busy. For marketing to the Federal government, whose fiscal year…