Email marketing

Using Audience Segmentation to Drive Success

In previous posts, we’ve discussed some of the components that top marketing firms know make a successful marketing campaign. In this post, we’ll explore why audience segmentation is so important…

Digital Marketing: Top Tips for Q2 2018

As the first quarter of 2018 comes to a close, it’s a good time for a pitstop to assess your digital marketing strategy and make tweaks and adjustments for the…

Why Marketers Need To Start Planning For GDPR Deadline

As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which…

National Retail Federation

Top Marketing Agency Tips: Four Ways To Drive A Successful Retargeting Campaign

Re-targeting campaigns that reach across platforms and devices allow marketers to reach the same prospect as they move across the web, social networks, and mobile devices, creating a new level…

Email Marketing Campaigns – What Do Your Customers Want?

Email marketing is a key component of most lead generation campaigns. Leveraging a strong email data base via a competent marketing automation system allows a campaign to closely track every…

National Retail Federation

Don’t Be Afraid To Raise Your Hand

Attention all you marketers out there…ever sat in a meeting not wanting to raise your hand to ask someone for clarification on what they mean? Concerned that your colleagues or…

How Do You Do It? Top Down or Bottom Up

The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine…

New Email Marketing Tools Offer CMOs “Persuasion Automation”

I don’t know what happened with the supposed “do not call” list, but lately I’ve been bombarded with nonstop robocalls purporting to be from my credit card company. The friendly…