Email marketing

Top 5 Email Marketing Mistakes

20 times a day — that’s how often people on average check their email. Sounds like a lot, but in reality emailing has become so ingrained in our everyday routines.…

Email Marketing Strategies for a Successful Go to Market Campaign

Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. We’ve already talked about why a Go-to-Market Strategy…

Virtual Events: Registration Do’s and Don’ts

2020 will forever mark a significant milestone in remote work practices. To comply with COVID-19 safety protocols many companies have closed or limited office capacity and enabled their workforce to…

Turning A/B Tests Into Action

Marketing, unfortunately, isn’t an exact science. Nor is there ever a “one size fits all” solution to business objectives. There are hundreds of best practices when it comes to marketing,…

Association Marketing & Branding: PLASTICS Selects Bluetext as Global Show AOR

Bluetext, a leader in association marketing, is proud to announce that it has been selected by the Plastics Industry Association (PLASTICS) as its design, marketing, and brand agency-of-record for NPE2021:…

Using Audience Segmentation to Drive Success

In previous posts, we’ve discussed some of the components that top marketing firms know make a successful marketing campaign. In this post, we’ll explore why audience segmentation is so important…

Digital Marketing: Top Tips for Q2 2018

As the first quarter of 2018 comes to a close, it’s a good time for a pitstop to assess your digital marketing strategy and make tweaks and adjustments for the…

Why Marketers Need To Start Planning For GDPR Deadline

As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which…

National Retail Federation

Top Marketing Agency Tips: Four Ways To Drive A Successful Retargeting Campaign

Re-targeting campaigns that reach across platforms and devices allow marketers to reach the same prospect as they move across the web, social networks, and mobile devices, creating a new level…

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