Digital Marketing

The Current State of Public Relations

Discussions around the current state of public relations – relative to where the industry was five years ago – inevitably boil down to the slow but steady demise of print…

Bluetext’s 2013 Digital Marketing Trends

Well, you’ve survived the Mayan Apocalypse, finished your last-minute holiday shopping (why shop if the world is ending?), and slept off the New Year’s Eve revelry.  Today it’s back to…

StoryGraphics: Setting Infographics Apart

  Infographics have become a staple for companies, government agencies, and news organizations. They can provide visual content that is easily digestible for all audiences, both technical and non-technical alike—which…

JUST JUICE IT! 5 Trending Ways to Optimize Your Digital Content

I recently gave a presentation to 50 CMOs of large enterprises about the changing landscape in digital marketing. A section on advanced search engine optimization drove especially strong engagement and…

Make This a December to Remember

Many of our clients have been calling asking for recommendations on year-end projects to use on expiring budget. If you are in a similar situation and want to maximize your…

Critical Elements To Address When Thinking About A Re-Brand

Critical Elements to address when thinking about a re-brand? Do you really know the audience you want to influence with your brand and what they think of your company? If…

Marketing – It Is More Than Lipstick On A Pig

I heard a little story the other day that made me smile. One of our earliest clients, which selected Bluetext for a digital platform and website overhaul as well as…

Bluetext Is Chosen by the Meridian International Center as its Official Branding and Marketing Partner

Bluetext is very excited to announce that it has been chosen by the Meridian International Center as its official Branding and Marketing Partner for Meridian’s 44th Annual Ball and Global…

The Why and How of Telling a Story with Data Points

  Infographics—Today’s Press Release The Why and How of Telling a Story with Data Points You might have the best content around, but if no one sees it, what good…

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