Digital Marketing

How your brand can crowdsource marketing ideation

Wouldn’t it be better if car trunks had built-in refrigeration for transporting groceries? What if the shower didn’t let out water until it was actually at the temperature you set it to?…

Five Tips for Marketing Cloud Services to the Government

The Cloud continues to be one of the hottest technology themes across all enterprise organizations, and that’s no different for government agencies at the Federal, state and local levels. Then-U.S.…

Gamescape: A Fantasy Startup Story

Gamescape, the brainchild of two die-hard fantasy sports enthusiasts and marketing entrepreneurs, came to Bluetext with a clear mission: create a gamification experience leveraging daily fantasy sports that drives customer…

Bluetext Launches PrezCat – A Joint Effort Between the National Housing Trust and Novogradac

Bluetext is proud to announce its latest project launch for a new  venture co-founded by two leaders in their respective industries – The National Housing Trust and Novogradac & Company…

Positioning a Breakaway Brand for Global Expansion

Sourcefire, one of the world’s leading security software enterprises, enlisted Bluetext to help it address numerous marketing and positioning challenges as it delivered a new generation of solutions in a…

9 PR and Digital Marketing Strategies to Promote a Marketing Survey

There probably isn’t a week that goes by when you don’t come across – on television or radio, in print, online or via social media – a research survey on…

Ten Tips for Marketing to the Government: It Requires a Different Language to Get in the Game

The federal, state and local government markets are large and attractive targets of opportunity for technology companies. Because of our location and experience in the public sector supporting the most…

Breaking Through the Noise at RSA

If you have any doubts about where the business opportunities are growing in the technology market, come on out to the annual RSA information security conference in San Francisco this…

Show Me the Metrics

2013 was the year where CMOs could test drive new campaigns, collaborating with their CIOs to leverage technology and provide better measurement and metrics for these new approaches. In 2014,…

Catch Me if You Can…

From the second we wake up until the moment we fall asleep – our time and attention is dispersed across multiple screens, devices and media channels – this mass audience…

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