Digital Marketing

Integrating Animation Into Your Marketing

When it comes to running an enticing media campaign—whether organic, paid, or personal—animated video will prove its worth end-over-end in 2019. We have already seen a massive shift from written…

A New Approach to Media Buying

How digital media is delivered and received by consumers will continue to evolve in 2019. Privacy will be an even bigger issue for audiences. More publicity around Facebook and Google…

Personalization as a Marketing Boost

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. Between ad-blindness and jargon atrophy, we are all tired of generic campaigns…

Influencer Marketing: A Hot New Trend for 2019

The past few years have seen exponential growth when it comes to influencer marketing as part of modern marketing strategies. It is evolving at the speed of light and shows…

The Rise of the Chief Innovation Officer: Bringing Digital Innovation to the C- Suite

A new trend in progressive enterprise organizations is the rise of the CIO. No, not the Chief Information Officer, but the Chief Innovation Officer, charged with ensuring that idea-driven companies…

HOF_Circadence

Top Marketing Trends 2019 Part 6: Public Relations

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was…

Top Marketing Trends 2019 Part 5: Branding

No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone…

Narrative Science

Top Marketing Trends 2019 Part 4: Digital Media Campaigns

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we…