Digital Marketing

Top Social Media Channels for B2B Marketing

How can you bring in lucrative contracts for your business? B2B social media marketing can be an underutilized, yet incredibly useful channel, given that 62% of CEOs are present on…

What Not To Do in Tech Web Design

Being a technology company can be tough, there is often pressure to appear futuristic, scientific, or impressively complex. The market often expects the latest and greatest features and widgets, especially…

Guide to Google Analytics Goals

When it comes to digital marketing analytics and tracking, there’s a clear winner of the worldwide popularity contest. With use on over 50 million sites, Google Analytics is the most…

Appealing, Amazing, and Accessible Website Design

Whenever you add or change a feature on your website, you should consider the impact on the UX, or user experience. When you assess how users will interact with your…

Guide to the Perfect CTA Button

In any website design, call-to-action (CTA) buttons are key to highlighting the important actions available to users. Buttons make the difference between a general site visitor and a converting sales…

What is the Metaverse and Why it Matters to Marketers

Since late last year, the technology industry has been alight with news and developments surrounding the Metaverse. Companies large and small are betting big on what is seen by many…

Interactions that Lead to Conversions

62 seconds. That’s the average amount of time a user will spend on a website before hopping to another page. 62 seconds for your website to show off all your…

Brand Marketing in the Age of Machine Learning

New year, same buzzwords. We’re all familiar with the phrase “machine learning”, but finding a practical application for it that supports your business model is another story. The key to…

Steps to a Successful Sitemap

Second-only to your homepage, your sitemap is one of the most important and most visible parts of your website. What value is a website if people can’t find the content…

SEO Poisoning and Antidotes

Just like you can’t judge a book by its cover, you can’t trust a search by your top results. But how is that so? It contradicts all we believe to…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600