In our recent blog post, we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for…
PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses. According to McKinsey’s 2019 Market Annual Review,…
Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…
Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…
Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…
When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…
Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…
You’ve spent months working with a video design & production company to write the perfect script, find the right voice over actor, polish your storyboard, and so much more. Now,…
It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting…