Content Marketing

When Does Nurturing A Lead Become Nagging?

  Sales teams can be very quick on the draw to reach out to potential leads. That is, after all, their business. But sometimes that sales call may be too…

The Four Ingredients of Good Media Coverage

In today’s media environment, the goal with public relations is still to get reporters and publications to stand up and take notice when an organization has news it wants to…

Make This a December to Remember

Many of our clients have been calling asking for recommendations on year-end projects to use on expiring budget. If you are in a similar situation and want to maximize your…

Numbers Do Matter

Numbers Do Matter If the recent election results tell us anything it’s that numbers do matter, at least when it comes to public opinion. Whether one side or the other…

The Election’s Over, Now It’s Time To Work Harder With Government Customers

  Now that the election is finally over, Washington officials have to get back to the job of governing, the first crisis on their plate is the mandatory budget cuts…

Marketing – It Is More Than Lipstick On A Pig

I heard a little story the other day that made me smile. One of our earliest clients, which selected Bluetext for a digital platform and website overhaul as well as…

Bluetext Is Chosen by the Meridian International Center as its Official Branding and Marketing Partner

Bluetext is very excited to announce that it has been chosen by the Meridian International Center as its official Branding and Marketing Partner for Meridian’s 44th Annual Ball and Global…

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