Content Marketing

What’s “In” for Inbound Marketing

Picture this. It’s a Friday night, and you’re deciding where you want to eat dinner. As you walk down the street, you’re overwhelmed by an abundance of options. Storefront posters…

What is the Metaverse and Why it Matters to Marketers

Since late last year, the technology industry has been alight with news and developments surrounding the Metaverse. Companies large and small are betting big on what is seen by many…

Understanding SERP Features and How to Achieve Them

Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. But nowadays, that’s not enough for maintaining an effective content strategy. Before…

Interactions that Lead to Conversions

62 seconds. That’s the average amount of time a user will spend on a website before hopping to another page. 62 seconds for your website to show off all your…

Website Design Trends: Scroll-Based Animation

Scroll-based animation offers all the benefits of on-page animation and more. Not only do pages with scroll-based animation engage users more effectively, but they can also tell more complex stories,…

Mobile Speed on the Move

The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day…

Google’s ‘Massive’ Featured Snippet Update

Google Search is known for consistent updates and feature releases but is often done in a beta-testing form. What does this mean exactly? Essentially, these new features will undergo A/B…

Enhancing Your Content Strategy with Video

Video marketing can be a vital tool when it comes to leveling up your marketing program. Video, as a medium, is an exceptional opportunity to tell your brand’s story and…

Solving the Broken Record of Streaming Ads: Lessons from a Social Media Agency

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more…

In-Person Tech Conferences Are Back…Kind Of. So Now What?

Last week the goliath of technology conferences held in the U.S., CES, announced that its January 2022 event will require vaccination proof for in-person attendees. The motivation for the Consumer…

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