Content Marketing

Government Contractors: Content is King

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…

3 Steps for Selecting the Right CMS for Your Website Redesign or Re-platform

Bluetext clients are often asking for our recommendations on the best content management system for their website, whether as a redesign or a re-platform for their business. We are a…

5 Reasons to Upgrade your Content Management System

Has your CMS become a drag on your organization? One of the most frequently-asked questions we get in conversations with clients is, “Should I upgrade my Content Management System?”.  As…

The Foundation for an Effective Content Strategy

The term “Content Strategy” may be one of the mosts misunderstood concepts in the marketing industry. One of the reasons is that there are many different definitions for the term,…

Trade Association Marketing: It’s All About the Content

In their drive to attract, engage, recruit and ultimately retain new members, Association marketers are facing added competition from more than other trade associations. Increasingly, they are being squeezed by…

Six Tips For Using YouTube For B2B Marketing

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…

Top Digital Agencies Know: When it Comes to Website Design – Speed Matters

Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait…

Do You Have the Right Content Marketing Strategy?

Content marketing is one of the best ways to drive target audiences to your website and to get into your sales funnel. A key question to ask is whether you…

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