Content Marketing

2020 Predictions: Content Marketing

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…

Optimizing Organic Social: When to Post

Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any…

Behind The Blog: How Blogs Improve Your SEO

  In today’s Internet ecosystem, there seems to be a blog for everything. Fashion blogs, fan club blogs, cooking blogs, review blogs — you name it. Blog types range from…

Top 5 Things You Didn’t Know About SEO

Content marketing companies consistently stress the importance of SEO. However, the world of SEO can be tricky to navigate, especially since it is not always easy to understand what it…

Government Contractors: Content is King

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…

3 Steps for Selecting the Right CMS for Your Website Redesign or Re-platform

Bluetext clients are often asking for our recommendations on the best content management system for their website, whether as a redesign or a re-platform for their business. We are a…

5 Reasons to Upgrade your Content Management System

Has your CMS become a drag on your organization? One of the most frequently-asked questions we get in conversations with clients is, “Should I upgrade my Content Management System?”.  As…

The Foundation for an Effective Content Strategy

The term “Content Strategy” may be one of the mosts misunderstood concepts in the marketing industry. One of the reasons is that there are many different definitions for the term,…

Trade Association Marketing: It’s All About the Content

In their drive to attract, engage, recruit and ultimately retain new members, Association marketers are facing added competition from more than other trade associations. Increasingly, they are being squeezed by…

Six Tips For Using YouTube For B2B Marketing

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…

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