Consumer Marketing

In-Person Tech Conferences Are Back…Kind Of. So Now What?

Last week the goliath of technology conferences held in the U.S., CES, announced that its January 2022 event will require vaccination proof for in-person attendees. The motivation for the Consumer…

It’s Time To Take TikTok Seriously

TikTok — the clock is ticking on traditional advertising strategies. As conventional methods wane, a new star player, TikTok, is making waves. At inception, TikTok gained a sticking association with…

Streamlined Messaging and the Art of Microcontent

In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…

Automating Meaningful Ads

When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…

More to Motion

Have you been searching for the best way to compete in the new frontier of web design? Do you need to stand apart from your competitors in a big and…

YouTube Ad Tips from a Video Design & Production Company

You’ve spent months working with a video design & production company to write the perfect script, find the right voice-over actor, polish your storyboard, and so much more. Now, you…

LinkedIn Creator Mode: Emerging Influencer Opportunities

The Latest in LinkedIn LinkedIn is taking users’ ability to “connect” to the next level.  This week LinkedIn is rolling out new profile features that will empower a whole new…

Virtual Events: Creating Urgency and Driving Attendance

Due to the global pandemic, the rise in virtual events over the past year has created a new element of accessibility to gathering. The past year has exposed previously unacknowledged…

Virtual Events: Registration Do’s and Don’ts

2020 will forever mark a significant milestone in remote work practices. To comply with COVID-19 safety protocols many companies have closed or limited office capacity and enabled their workforce to…

Marketing in a New World (Part 3 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

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