Case Studies

Bluetext Buzz Lounge Feature Joel Moore and Tasha Klares of Force3

Force3 marketing leaders Joel Moore and Tasha Klares talk about the Force3 rebranding efforts.

Bluetext Collaborates with CSC to Launch Its New Global Website

This week, just in time for its Global Sales Conference in Orlando, Bluetext client CSC (NYSE: CSC) launched its redesigned, fully responsive website. This was an incredible collaboration that the…

If Your Website Isn’t Mobile-Friendly, You May Soon Be Facing “Mobilegeddon”

While it might seem like a bad movie plot, websites that aren’t friendly to mobile devices are about to be in for a rude awakening. In late February, one of…

Force 3 and Bluetext Partner on Rebranding

Force 3 is one of the fastest growing network security services and solutions company servicing the Federal Government with revenues of more than one billion dollars annually. When it’s brand, messaging…

Maximus Acquisition of Acentia Leaves Me a Little Teary Eyed

When it was announced that Reston-based Maximus Inc. signed a definitive agreement to buy Acentia for $300 million, I must admit I got a little teary eyed. Acentia (formerly called…

Bloomberg Partners With Bluetext

Bloomberg BNA is one of top providers of legal information for attorneys, ranging from court decisions and legal filings to law review articles and news coverage that can affect a…

Citrix: Rumble In The IT Jungle

CITRIX TAKES ON ITS COMPETITION When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamificiation experience that pitted the two contenders against each other. The teaser…

Branding a New Company or Product? Five Critical Steps for Winning the Name Game

My colleagues and I at Bluetext have spent a fair amount of time developing brand and positioning strategies for dozens of new, disruptive and innovative brands…and more often than not…

6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies To Win Business

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

Marketing to the Government – What Agencies Want to Hear

Bluetext Survey Shows How Government Executives Make IT Decisions Survey Results in Federal Computer Week Federal agencies can be great customers because they remain some of the biggest spenders and…

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