Case Studies

M&A: Private Equity Firms Benefit from Strategic Branding – Part 2

In our recent blog post, we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for…

M&A: Private Equity Firms Benefit from Strategic Branding – Part 1

PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses.  According to McKinsey’s 2019 Market Annual Review,…

The Rise of Sub-Brands and Their Importance

Branding is one of the most important marketing strategies for a company. Your brand tells a story about who you are and what you do to prospects, clients, and, importantly,…

Marketing in a New World (Part 4 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Optimizing Organic Social: When to Post

Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any…

M&A: 4 Keys for a Successful Rebrand

Here at Bluetext, we’ve seen our share of M&A’s. One of our first big assignments, when we launched the agency seven years ago, was to relaunch ITSolutions –  a roll-up…

Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO

 Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…

Startup Success: Inspirata: Transforming Cancer Diagnostics

Brand Strategy The Message and Brand Story Rarely do you get a chance to work with a client so convinced that they can change the way cancer is diagnosed and…

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