Campaigns

Seven Key Steps to An Effective B2C Content Marketing Strategy

Everywhere you turn people want to talk about content marketing. What platform are you using, what content are you pushing, what channels are you leveraging and what is the right…

Magellan Health 22

5 Tips to Designing a Successful Digital Campaign

  Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across.  Digital marketers spend a huge amount of time analyzing their target market and…

Data, Data on the Wall

In the arena of top marketing firms, data-driven marketing seems like the key buzzword of the past few years. In fact, it’s no passing fade. Leveraging analytics to reach target…

National Retail Federation

Top Marketing Agency Tips: Four Ways To Drive A Successful Retargeting Campaign

Re-targeting campaigns that reach across platforms and devices allow marketers to reach the same prospect as they move across the web, social networks, and mobile devices, creating a new level…

60 Seconds Online – What It Means to Your Marketing Mix

A lot happens every 60 seconds online across digital platforms. In fact, a staggering amount of posts, uploads and emails take place in the space of a minute – every minute…

Revegy

Who’s on First? Why Personas Matter in Federal Marketing

So, you want to sell to the federal government? Good. Every year, Uncle Sam and his army of acquisition specialists have money to spend to achieve the critical missions of…

Four Ways To Differentiate Your Cyber Security Brand

It’s October. That means CyberSecurity Month. Unfortunately, the breaches are getting more severe, with global companies dominating the headlines. So what should companies do for CyberSecurity month? I am not…

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