Campaigns

Nostalgia Marketing: A Look Back to the Good Old Days

With polaroids and vinyl making a comeback and tiny sunglasses making their appearance on the fashion scene once again, the trends re-emerging over the past few years have solidified the…

Campaign Branding: Behind the Scenes of the SonicWall Photoshoot

A fantastical idea, a powerful pitch, and energetic enthusiasm from all sides of SonicWall stakeholders. Only one task remaining: execution of the over the top Boundless Campaign. SonicWall came to…

Marketing in a New World (Part 4 of 5)

As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…

Top Trend to Watch in 2020: Interactive Content Marketing

Interactive content is here to stay. Just take a look at the 96% completion rate on BuzzFeed quizzes. Even more, a 2016 Content Marketing Institute (CMI) study found that just…

Top Trend to Watch in 2020: Video Advertising

It’s no surprise that video has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that…

Marketers: Let’s Get Personal

In a world where we are flooded with advertisements and sponsored content every moment of every day, how can you make your ad stand out from the rest? What is…

2020 Digital Marketing Trends: Programmatic Advertising

Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…

Association Marketing & Branding: PLASTICS Selects Bluetext as Global Show AOR

Bluetext, a leader in association marketing, is proud to announce that it has been selected by the Plastics Industry Association (PLASTICS) as its design, marketing, and brand agency-of-record for NPE2021:…

“Time Machine” Personalization

As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019.…

Using Audience Segmentation to Drive Success

In previous posts, we’ve discussed some of the components that top marketing firms know make a successful marketing campaign. In this post, we’ll explore why audience segmentation is so important…

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