Campaigns

The Art of Integrating 3D Into Real Life

We jumped at the idea when Phosphorus approached us here at Bluetext about creating a new campaign. After extensive brainstorming the team agreed that a video integrating animated 3D objects…

Building Hype for a Campaign Launch

So you want to build hype for your campaign? Our campaign strategists at Bluetext have some tips for you. Assuming you’ve already started building out your campaign, you should have…

Personification of a Problem/Solution via Campaign

What’s the last campaign headline you remember? Odds are you probably saw the ad within the last couple of hours, but still couldn’t recall. People don’t remember bland corporate messaging,…

Guide to Google Analytics Goals

When it comes to digital marketing analytics and tracking, there’s a clear winner of the worldwide popularity contest. With use on over 50 million sites, Google Analytics is the most…

What’s “In” for Inbound Marketing

Picture this. It’s a Friday night, and you’re deciding where you want to eat dinner. As you walk down the street, you’re overwhelmed by an abundance of options. Storefront posters…

What is the Metaverse and Why it Matters to Marketers

Since late last year, the technology industry has been alight with news and developments surrounding the Metaverse. Companies large and small are betting big on what is seen by many…

Understanding SERP Features and How to Achieve Them

Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. But nowadays, that’s not enough for maintaining an effective content strategy. Before…

The Evolution of Boundless Cybersecurity

2 years ago SonicWall approached Bluetext with a campaign challenge: “Help us infuse originality within an over-saturated cybersecurity market. Portray Boundless Cybersecurity ability to break free of cyber threats.”  Bluetext’s response?…

Interactions that Lead to Conversions

62 seconds. That’s the average amount of time a user will spend on a website before hopping to another page. 62 seconds for your website to show off all your…

Are You Ready for Responsive Search Ads?

In true Google fashion, Google Ads is changing the way you can advertise again. Previously, you were able to create Expanded Text Ads (ETAs), but beginning June 30, 2022, all…

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