In previous posts, we’ve discussed some of the components that top marketing firms know make a successful marketing campaign. In this post, we’ll explore why audience segmentation is so important…
It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…
As the first quarter of 2018 comes to a close, it’s a good time for a pitstop to assess your digital marketing strategy and make tweaks and adjustments for the…
Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and…
Here at Bluetext, we’ve seen our share of M&A’s. One of our first big assignments, when we launched the agency seven years ago, was to relaunch ITSolutions – a roll-up…
When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…
Everywhere you turn people want to talk about content marketing. What platform are you using, what content are you pushing, what channels are you leveraging and what is the right…
Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across. Digital marketers spend a huge amount of time analyzing their target market and…