Using Audience Segmentation to Drive Success

In previous posts, we’ve discussed some of the components that top marketing firms know make a successful marketing campaign. In this post, we’ll explore why audience segmentation is so important…

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Six Tips For Using YouTube For B2B Marketing

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be…

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Digital Marketing: Top Tips for Q2 2018

As the first quarter of 2018 comes to a close, it’s a good time for a pitstop to assess your digital marketing strategy and make tweaks and adjustments for the…

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Big Week for Big Trade Shows

Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and…

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M&A: 4 Keys for a Successful Rebrand

Here at Bluetext, we’ve seen our share of M&A’s. One of our first big assignments, when we launched the agency seven years ago, was to relaunch ITSolutions –  a roll-up…

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6 Innovative B2G Digital Marketing and PR Strategies

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

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CSC Digital Briefing Center​

Seven Key Steps to An Effective B2C Content Marketing Strategy

Everywhere you turn people want to talk about content marketing. What platform are you using, what content are you pushing, what channels are you leveraging and what is the right…

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Magellan Health 22

5 Tips to Designing a Successful Digital Campaign

  Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across.  Digital marketers spend a huge amount of time analyzing their target market and…

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