Branding

Top Digital Agencies Know: Viral Challenges & Hoaxes Are Causing Pain For Brands

Internet challenges can go viral, for better or for worse. For better, think of the Ice Bucket Challenge of several summers ago that raised millions of dollars for ALS research. For…

Top Marketing Trends 2019 Part 5: Branding

No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone…

What’s In A Name? The Right One Can Make The Brand.

Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity,…

Mantech Elevates Its Brand & Transforms its Online Presence

ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government…

Fight Erupts Over Roger Federer’s Brand Logo

What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…

Finite State Hits the Internet of Things Security Market with a New Brand Look

When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…

CQ Roll Call and Fiscal Note – Two Bluetext Rebrand Clients

It’s always rewarding to see a client do well and continue to grow in their market. It’s doubly exciting when two clients team up together to build a powerhouse brand.…

Digital Marketing Trends 2018: Mid-Year Update

We’re now halfway through the year and it’s time to check in on some of the top digital marketing trends that we’re seeing for the second half of 2018. The…

Four Top Branding Tips for Your Trade Association Marketing Mix

In a crowded marketplace for trade and membership associations, keeping up with the top new marketing and branding trends is essential. Here are four top branding tips worth adding to…

Is Your Brand Distinctive and Does It Stand Out in the Crowd?

A Private Equity acquisition that creates a new entity requires a distinctive brand that conveys value and stands out in the crowd. This is particularly true for newly acquired companies that…

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