Branding

Why Brand Storytelling is Critical in B2B Technology

Whether you work for a big or a small company, I’m sure you’ve had the question of how to differentiate yourself from the competition. In the ever-growing B2B market, you…

Starting the Branding Process Early in M&A Planning

M&As have long been a key strategy and source of growth for businesses around the world, with thousands of M&A transactions taking place each year. However, according to the Harvard…

Why Brand Storytelling is Critical in Cybersecurity

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely.  The industry landscape is…

How Not To Name Your Company

Considering a new name for your business? Whether your company has just undergone a merger or acquisition, or perhaps just needs a fresh rebrand, corporate naming can be just as…

Go to Market Strategy: Brand Launch

Congratulations, you’ve launched your brand – now what? As a digital branding agency, Bluetext has seen many clients go through a rigorous rebranding process only to find themselves lost and…

How to Avoid Brand Regret

When trying to define your brand and go-to-market strategy, it’s all about asking the right questions and using the right processes to find the answers.  Continue reading to understand what…

Style Guides and Why They’re Important

A style guide is a fundamental apparatus for building up brand character. A brand style guide establishes your brand identity and is an extraordinary resource for making on-brand, consistent content. …

Zigs & Zags of the Tech Industry

So you’re a top technology company who wants to be seen as modern and ever-evolving — much like the rest of the industry! To stay ahead you’ll need a modern,…

Illustrations for Serious Success

In recent years illustration has evolved far beyond traditional child’s play. The classic art form that many people associate with children’s books actually has serious B2B benefits.  More and more,…

The Rise of Sub-Brands and Their Importance

Branding is one of the most important marketing strategies for a company. Your brand tells a story about who you are and what you do to prospects, clients, and, importantly,…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

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