Branding

Going for Gold with Olympic Logos

The XXIV Olympic Winter Games have come and gone, in what felt like the blink of an eye. Even though the Games span only two weeks following the Opening Ceremony,…

2022 Marketing Predictions

With 2022 already in full swing, companies are faced with the challenge of looking ahead to what the future might bring. Enlisting the help of a digital marketing agency like…

Brand Marketing in the Age of Machine Learning

New year, same buzzwords. We’re all familiar with the phrase “machine learning”, but finding a practical application for it that supports your business model is another story. The key to…

How Private Equity Firms Use Branding & UX To Increase Enterprise Value

Mergers and acquisitions occur every day, but are they setting their companies up for success? One of the challenges with M&As is ensuring your company’s values remain clear in your…

Four Qualities of a Memorable Logo

Whether you’re creating your first logo, editing an existing logo, or totally redesigning an outdated logo for your business, you’ve been tasked with representing your brand and everything it stands…

M&A: Private Equity Firms Benefit from Strategic Branding – Part 2

In our recent blog post, we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for…

M&A: Private Equity Firms Benefit from Strategic Branding – Part 1

PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses.  According to McKinsey’s 2019 Market Annual Review,…

Five Creative Trends to Take Your Brand to the Next Level

Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…

Automating Meaningful Ads

When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…

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