Progressive marketing organizations are continually evaluating their approach to their brand & logo to ensure they are viewed as forward-looking and ahead of their markets. Halfway into 2019, there are…
Finding the right top branding agency for your organization is not an easy task. In fact, it can be quite stressful. One thing we’ve learned as a top branding firm…
When the stars fall smartly into alignment with a new brand, it can elevate the organization to new heights. For Integrity Applications, a government contractor comprised of three of the…
When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…
Internet challenges can go viral, for better or for worse. For better, think of the Ice Bucket Challenge of several summers ago that raised millions of dollars for ALS research. For…
No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone…
Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity,…
ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government…
What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…
When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…