Branding

Brand & Logo: Four New Trends for 2019

Progressive marketing organizations are continually evaluating their approach to their brand & logo to ensure they are viewed as forward-looking and ahead of their markets. Halfway into 2019, there are…

Branding: Finding the Right Agency for Your Organization

Finding the right top branding agency for your organization is not an easy task. In fact, it can be quite stressful. One thing we’ve learned as a top branding firm…

When the Stars Align on a New Brand

When the stars fall smartly into alignment with a new brand, it can elevate the organization to new heights. For Integrity Applications, a government contractor comprised of three of the…

Finite State Hits the Internet of Things Security Market with a New Brand Look

When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…

Top Digital Agencies Know: Viral Challenges & Hoaxes Are Causing Pain For Brands

Internet challenges can go viral, for better or for worse. For better, think of the Ice Bucket Challenge of several summers ago that raised millions of dollars for ALS research. For…

Top Marketing Trends 2019 Part 5: Branding

No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone…

What’s In A Name? The Right One Can Make The Brand.

Choosing a new name for a brand or a product is never easy. This is particularly true for companies that, through private equity acquisitions and spin-offs or other M&A activity,…

Mantech Elevates Its Brand & Transforms its Online Presence

ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government…

Fight Erupts Over Roger Federer’s Brand Logo

What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…

Finite State Hits the Internet of Things Security Market with a New Brand Look

When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…

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