Branding

How Private Equity Firms Use Branding & UX To Increase Enterprise Value

Mergers and acquisitions occur every day, but are they setting their companies up for success? One of the challenges with M&As is ensuring your company’s values remain clear in your…

Four Qualities of a Memorable Logo

Whether you’re creating your first logo, editing an existing logo, or totally redesigning an outdated logo for your business, you’ve been tasked with representing your brand and everything it stands…

M&A: Private Equity Firms Benefit from Strategic Branding – Part 2

In our recent blog post, we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for…

M&A: Private Equity Firms Benefit from Strategic Branding – Part 1

PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses.  According to McKinsey’s 2019 Market Annual Review,…

Five Creative Trends to Take Your Brand to the Next Level

Design trends reflect the world we live in, and the past year has been tumultuous, to say the least! Below, Bluetext explores 5 branding trends and how marketing designers can…

Automating Meaningful Ads

When it comes to marketing, knowing your customer and their needs is crucial. To truly make an impact, ads need to be not only well-targeted but more importantly, meaningfully tailored…

Octo

More to Motion

Have you been searching for the best way to compete in the new frontier of web design? Do you need to stand apart from your competitors in a big and…

Why Brand Storytelling is Critical in Government Contracting

It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting…

Branding Driven by Private Equity Deals

The past decade has seen a spike in mergers and acquisitions, as conglomeration and consolidation seem to be the trend of the future. Healthcare, technology and media-related brands have experienced the…

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