Branding

Top Marketing Trends 2019 Part 5: Branding

No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone…

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Mantech Elevates Its Brand & Transforms its Online Presence

ManTech, a multi-billion-dollar public company that provides technology services to the U.S. government, had the challenge to elevate its online presence and continue its competitive position in the crowded Federal government…

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Fight Erupts Over Roger Federer’s Brand Logo

What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…

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Finite State Hits the Internet of Things Security Market with a New Brand Look

When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…

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CQ Roll Call and Fiscal Note – Two Bluetext Rebrand Clients

It’s always rewarding to see a client do well and continue to grow in their market. It’s doubly exciting when two clients team up together to build a powerhouse brand.…

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Digital Marketing Trends 2018: Mid-Year Update

We’re now halfway through the year and it’s time to check in on some of the top digital marketing trends that we’re seeing for the second half of 2018. The…

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Four Top Branding Tips for Your Trade Association Marketing Mix

In a crowded marketplace for trade and membership associations, keeping up with the top new marketing and branding trends is essential. Here are four top branding tips worth adding to…

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Is Your Brand Distinctive and Does It Stand Out in the Crowd?

A Private Equity acquisition that creates a new entity requires a distinctive brand that conveys value and stands out in the crowd. This is particularly true for newly acquired companies that…

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Web Design: Allowing the User to Select Their Own User Journey

There are many aspects to consider in web design, and one important feature to ponder is the user journey.  There are many means to target an anonymous user, identify who…

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A Strong Brand Strategy for Private Equity Acquisitions

Private equity firms are constantly in need of developing a new brand for their acquisitions, often including a new name, look, logo, and visual identity, along with a website and…

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