Congratulations, you’ve launched your brand – now what? As a digital branding agency, Bluetext has seen many clients go through a rigorous rebranding process only to find themselves lost and…
When trying to define your brand and go-to-market strategy, it’s all about asking the right questions and using the right processes to find the answers. Continue reading to understand what…
A style guide is a fundamental apparatus for building up brand character. A brand style guide establishes your brand identity and is an extraordinary resource for making on-brand, consistent content. …
So you’re a top technology company who wants to be seen as modern and ever-evolving — much like the rest of the industry! To stay ahead you’ll need a modern,…
In recent years illustration has evolved far beyond traditional child’s play. The classic art form that many people associate with children’s books actually has serious B2B benefits. More and more,…
Branding is one of the most important marketing strategies for a company. Your brand tells a story about who you are and what you do to prospects, clients, and, importantly,…
Welcome to 2020, a year of new normals, routines, and best of all, new logos! The logo design trends in 2020 thus far have been an intriguing remix of new…
What Is Visual Identity? A visual identity is the combination of design elements people use to recognize your company. In general, your visual identity is composed of the brand’s overall…
As the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE…
Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…