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Four Qualities of a Memorable Logo

Whether you’re creating your first logo, editing an existing logo, or totally redesigning an outdated logo for your business, you’ve been tasked with representing your brand and everything it stands…

All in on Animation

Why animation? As the saying goes, static doesn’t sell. According to research, animated banner ads are more than four times as effective as their static counterparts. More and more these…

Branding Driven by Private Equity Deals

The past decade has seen a spike in mergers and acquisitions, as conglomeration and consolidation seem to be the trend of the future. Healthcare, technology and media-related brands have experienced the…

Starting the Branding Process Early in M&A Planning

M&As have long been a key strategy and source of growth for businesses around the world, with thousands of M&A transactions taking place each year. However, according to the Harvard…

DBC Reel Short

Bluetext’s Digital Briefing Center Offering

SCP Health Reel

2020 Trends: Logo Design

Welcome to 2020, a year of new normals, routines, and best of all, new logos! The logo design trends in 2020 thus far have been an intriguing remix of new…

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2020 Predictions: Content Marketing

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…

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