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Pride Month Branding: The Good and the Bad

The last decade has made giant leaps in diversity & inclusion initiatives, especially for the LGBTQIA community. For the month of June, many companies switch from their traditional monochrome logo…

2022 Bluetext Work Reel

Reel

Making of Thing Tamer

Brand Marketing in the Age of Machine Learning

New year, same buzzwords. We’re all familiar with the phrase “machine learning”, but finding a practical application for it that supports your business model is another story. The key to…

12 Months of M&A Success

If you can’t measure it, you can’t manage it. Whether you are looking to drive brand awareness, drive qualified leads, or polish up your brand, there is always a goal…

Website Design Trends: Scroll-Based Animation

Scroll-based animation offers all the benefits of on-page animation and more. Not only do pages with scroll-based animation engage users more effectively, but they can also tell more complex stories,…

Four Qualities of a Memorable Logo

Whether you’re creating your first logo, editing an existing logo, or totally redesigning an outdated logo for your business, you’ve been tasked with representing your brand and everything it stands…

All in on Animation

Why animation? As the saying goes, static doesn’t sell. According to research, animated banner ads are more than four times as effective as their static counterparts. More and more these…

Why Brand Storytelling is Critical in Government Contracting

It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting…

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