analytics

Cracking the Code on Conversational Marketing

No matter what industry your company is in, or who your target market is, the goal of any customer interaction is to foster a relationship that converts to revenue. In…

Guide to Google Analytics Goals

When it comes to digital marketing analytics and tracking, there’s a clear winner of the worldwide popularity contest. With use on over 50 million sites, Google Analytics is the most…

Interactions that Lead to Conversions

62 seconds. That’s the average amount of time a user will spend on a website before hopping to another page. 62 seconds for your website to show off all your…

Are You Ready for Responsive Search Ads?

In true Google fashion, Google Ads is changing the way you can advertise again. Previously, you were able to create Expanded Text Ads (ETAs), but beginning June 30, 2022, all…

Mobile Speed on the Move

The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Modern-day…

Product Intelligence: Providing Essential Expertise

The needs of a modern consumer are not static; they are constantly moving and advancing, shifting and changing. Customers adopt and discard products at breakneck speeds, seeking new opportunities for…

Solving the Broken Record of Streaming Ads: Lessons from a Social Media Agency

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more…

Why You Need A Data Ecosystem

When you think of your business’ data, what is the first thing that pops into your head? Graphs, charts, and databases? Spreadsheets filled with row upon row of figures waiting…

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…

The Secret to Search Marketing

Search marketing has powerful potential with infinite nuances. This digital marketing medium has an unmatched ability to reach mass users at a macro level on the basis of targeted browsing…

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