Learn your customers. This is not news to anyone in sales, but the more you understand about your audience, the better you can appeal to them. With more and more…
The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive…
Programmatic Advertising – No Signs of Slowing Down in 2020 If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video…
Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any…
As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019.…
Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to…
Our association clients often ask us what our process is for developing digital campaigns that will deliver the best results, whether that’s awareness for their brand or attendance for their…
Marketing analytics may seem like a dry topic, but there’s an old adage in marketing communications: If you can’t measure it, you can’t manage it. With the advent of digital…
Google recently updated its ad muting tools to give users even more controls over ads that auto-play in your feed. In its blog post announcing this capability, Google reiterated its…
Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across. Digital marketers spend a huge amount of time analyzing their target market and…