In addition to the new brand and logo, Bluetext equipped the campaign with a brand signal, #callingalloptimists. This signal captures the entire top-funnel campaign message in a single graphic, to which GMAC could use across all corporate communications and the entire branding house.
Personalized Website Experience
In order to reinvent a microsite with an annual 400k+ visitors and 50k+ site conversions, Bluetext upgraded callingalloptistists.com into a full website. From multiple dynamic personalized quizzes and scalable interactive component designs, Calling All Optimists was more than a campaign landing page, it was a dependable digital branch of GMAC’s global sales funnel.
Calling All Gen Z’ers
“We love when a client challenges us to better an already successful engagement. It’s not only a signifier of a job well done, but a signifier of trust.”
– Jason Siegel, Bluetext