INSIGHT
Rebranding a Historic Financial Advisory Firm
Bronfman E.L. Rothschild turned to Bluetext for a complete refresh of its brand and a new corporate visual identity. Protecting the firm’s namesake was key, and Bluetext configured a new brand identity that not only protected BELR’s extensive company history, but also modernized the firm’s digital presence across all platforms.
“In today’s demanding digital age, it is rare to find an agency who can professionally and effectively deliver on all aspects of a major rebranding project. From creating our new logo and brand identity system, to a developing a very sophisticated digital platform that includes a robust responsive website and content management system with an integrated and fully-configured marketing automation system, Bluetext was that perfect rare find.”
Neal Simon
Chief Executive Officer & Principal, BELR
