INSIGHT

Rebranding a Historic Financial Advisory Firm

Bronfman E.L. Rothschild turned to Bluetext for a complete refresh of its brand and a new corporate visual identity. Protecting the firm’s namesake was key, and Bluetext configured a new brand identity that not only protected BELR’s extensive company history, but also modernized the firm’s digital presence across all platforms.

BELR - Bluetext

“In today’s demanding digital age, it is rare to find an agency who can professionally and effectively deliver on all aspects of a major rebranding project.  From creating our new logo and brand identity system, to a developing a very sophisticated digital platform that includes a robust responsive website and content management system with an integrated and fully-configured marketing automation system, Bluetext was that perfect rare find.”

Neal Simon
Chief Executive Officer & Principal, BELR

Simon-Neal-Bronfman
BELR brochure

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