Brian Lustig possesses 17 years of experience running award-winning public and media relations campaigns and is a partner at Bluetext. He has established himself as one of the most trusted technology media relations practitioners, PR strategists, and tech writers for business-to-business (b2b), business-to-government (b2g) and business-to-consumer (b2c) technology firms at all stages of development – ranging from start-ups to Fortune 100 organizations.
Lustig specializes in public relations and content creation strategy and execution that raises the enterprise value of clients. Lustig has significant experience across a broad range of technologies, including mobile, big data and data analytics, cloud services, physical and information security, home automation, military/government technologies, and unified communications. Vertical market expertise extends from public sector and healthcare to financial services and education. He develops comprehensive lead generation PR and content marketing programs, which includes writing and placing thought leadership articles, white papers, case studies and other high value content behalf of clients. Lustig is a frequently published writer in communications and vertical industry publications, and currently serves as a regular contributor for PR Week Hub Comms and The Agency Post.
Lustig provides the following services to clients:
- Media and industry analyst relations
- Content creation and placement
- Strategic messaging development
- Social media strategy
- Speaking and award management
- Media training