Blueshift Cybersecurity helps small-to-medium-sized businesses build and maintain their cyber defense systems. One of Blueshift’s key differentiators is that they offer a SOC (Security Operations Center) alongside their hardware and software, allowing clients to be relatively hands-off when it comes to data management. Blueshift was spinning out from under the parent company, Cigent, so their brand was being established from the ground up. They wanted a unique CVI that would differentiate them in the market and emphasize the human aspect of their solution, which competitors could not provide.
The CVI Bluetext designed embodies both trust and stability. Competitor CVIs within this space are typically prone to fearmongering. The Blueshift CVI was created to be a friendly alternative to those competitors. A blue, green, and yellow color palette/gradient was developed using each color to tell a story of two things combining to create something new (a symbolic reference to Blueshift’s name and product offerings).
The entire Blueshift team was very happy with the end product and we successfully completed a 2-phased launch in 5 months.
