BigBear.ai

Brand, Website, Event Redesign for B2B Artificial Intelligence Company

X About this Project

BigBear.ai delivers high-end capabilities across the data and digital spectrum to deliver information superiority and decision support and provides a comprehensive suite of solutions including artificial intelligence and machine learning, data science, advanced analytics, offensive and defensive cyber, data management, cloud solutions, digital engineering, and systems integration.

BigBear.ai’s commercial, government and defense customers (including the U.S. Intelligence Community, Department of Defense, and U.S. Federal Government) rely on its advanced technology solutions to analyze information, manage risk, and solve complex problems, leading to better decision making.

BigBear came to Bluetext with the goal of providing a new brand and messaging for the company that solidified them as the leader in decision support through artificial intelligence. BigBear had recently merged four companies into one, so they needed a new brand to bring them all together and stand out in the crowded AI space.

Historically a Government services company, BigBear wanted to launch into the commercial space and lead with their products (Observe, Orient, and Dominate). A big objective of the engagement was to set them up for their commercial launch and put a more versatile foot forward on their website.

BigBear.ai

Brand, Web, Event Redesign for B2B Artificial Intelligence Company

BigBear.ai

Brand, Web, Event Redesign for
B2B Artificial Intelligence Company

+ About This Project

BigBear.ai delivers high-end capabilities across the data and digital spectrum to deliver information superiority and decision support and provides a comprehensive suite of solutions including artificial intelligence and machine learning, data science, advanced analytics, offensive and defensive cyber, data management, cloud solutions, digital engineering, and systems integration.

BigBear came to Bluetext with the goal of providing a new brand and messaging for the company that solidified them as the leader in decision support through artificial intelligence. BigBear had recently merged four companies into one, so they needed a new brand to bring them all together and stand out in the crowded AI space.

Artificial Intelligence Company
Website Design and Development

“It’s been an absolute joy to work with the BigBear team. Their willingness to consider ideas that may be out of the box to some really allowed our team to stretch their wings creatively and come up with an incredibly unique solution.”

Jason Siegel

Chief Creative Officer, Bluetext

Event Space Design and Video Production

The new brand was mainly inspired by their name – BigBear.ai – as well as their technology, AI, and analytics expertise. The core elements of the brand are a “cyber” mesh and saturated bear imagery. BigBear’s three products – Observe, Orient, Dominate – we were able to seamlessly tie into the creative and add a unique experience on the site.

The updated website is filled with interesting functionalities. For example, if you scroll over the image in the hero on the homepage, the product experience pops up. Each product corresponded with an element of a bear: Observe: bear’s eye; Orient: bear’s body/position; Dominate: bear’s claw.

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