Bluetext was excited to see this month that three of our clients are in the top 10 of Fortune Magazine’s just released 100 Best Companies to Work For: Google came in at number One, The Boston Consulting Group at number Four, and NetApp at number Six! Another client, Cisco, is not far behind.
Now, we’re not taking credit for their high results, but we do think there is a strong correlation between companies who have established the kind of workplace culture that earns them such a high ranking, and the willingness to push the envelope with creative campaigns and communications efforts that make people sit up and take notice.
It takes that kind of work environment to give their marketing professionals the self-confidence to try new approaches, seek out cutting-edge creative, and be strategically focused to reach new audiences in different ways. The conventional approaches may be safe, but trying something a little more creative is how you can get ahead in a tough market. One cool thing about our clients on this list—they are always asking for campaigns that are different and that will set them apart from their competitors. They’re not afraid to take chances, and if we present them with a good idea, they will always find the support for it.
That, we think, is a result of a corporate culture and work environment that gets them to the top of the Fortune list every year. Congratulations for believing in your team, and giving them what it takes to be among the best!