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Axient

Government Contractor New Branding
Accelerates Enterprise Value

X About this Project

Following a series of promising mergers and acquisitions, ‘NewCo’ came to Bluetext for expertise and strategy to consolidate legacy companies into a new brand name and identity. Axient was selected as the new corporate name to unite offerings & employees under one mission-driven innovative narrative.
After an in-depth discovery process, a new brand messaging was crafted to communicate Axient’s solutions and value to internal and external stakeholders. On a mission to “accelerate possible’ for defense and civilian customers, Axient debuted to the market with enhanced expertise and a wider breadth of services. New brand collateral, website, and videos were designed to attract new business opportunities & top talent.

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Axient

Government Contractor New Branding
Accelerates Enterprise Value

Sigma Defense

Brand Redesign for Defense and Aerospace Company

+ About This Project

On the public-facing website, Bluetext developed an informed content strategy to cohesively tell the brand story & renewed offerings. Custom website templates were developed with specific audiences & objectives in mind. Interactive, tabbed components were leveraged for in-depth solutions, highlighted tools contract details. Mico-animations & scroll-initiated UX were implemented on the Careers & Compan landing pages to attract prospective employees & partners. In an expert marriage fashion & function, the new website served to achieve a multitude of business & recruiting goals.

With rapidly growing mobile traffic, Bluetext implemented a fully responsive design that ensured all webpages & interactivity of the site rendered and functioned as intended. From subtle animations to promotional video content, every aspect of the website transitioned seamlessly from traditional desktop displays to mobile devices for on-the-go users.

Channeling a New Brand Identity

Through a New Website

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Pantheon is a WebOps platform for websites that deliver extraordinary results. Pantheon empowers teams to develop, test, and release website changes faster and more reliably. With tools to automate, collaborate cross-functionally, and optimize sites, Pantheon revolutionizes the way digital teams work.

Together with Bluetext, Pantheon puts teams in control with speed, agility, and the confidence that comes from having unlimited scalability and uptime, enterprise security, world-class support, and the fastest performance in the industry. Pantheon gives teams the ability to focus on what matters most – delivering truly amazing digital experiences that create value for your organization.

Pantheon is a WebOps platform for websites that deliver extraordinary results. Pantheon empowers teams to develop, test, and release website changes faster and more reliably. With tools to automate, collaborate cross-functionally, and optimize sites, Pantheon revolutionizes the way digital teams work.

After an in-depth discovery process, a new brand messaging was crafted to communicate Axient’s solutions and value to internal and external stakeholders. On a mission to accelerate possible, Axient’s future-focused ethos goes a step beyond next-generation technology to create a legacy that will endure generations to come.

“Engagements involving mergers and acquisitions are some of our team’s favorite projects to work on. Synthesizing the stories of many companies into one central mission is exciting, and telling that story through a new name, visual identity and website allows our team to really stretch their creative legs and breathe life into a new entity.”

Jason Siegel

Chief Creative Officer, Bluetext

Contact Us to Discuss Your Branding

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Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

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