All posts by Thomas Walter

SaaS PR Requires Creative Solutions To Drive Results

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…

PR Metrics: How Your Firm Can Measure PR Results in 2021

A common question we get from new Public Relations clients and prospects at Bluetext is ultimately the most important one: how do you measure results? Organizations, understandably, seek the same…

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