All posts by Thomas Walter

How to Develop Winning Tech Product Award Submissions

Al Davis, the former coach and owner of the Oakland Raiders, famously coined the phrase “Just win, Baby!”. And while that’s the goal for any PR agency building out an…

SaaS PR Requires Creative Solutions To Drive Results

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press…

PR Metrics: How Your Firm Can Measure PR Results in 2021

A common question we get from new Public Relations clients and prospects at Bluetext is ultimately the most important one: how do you measure results? Organizations, understandably, seek the same…

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