All posts by peter

From Soap to Cyber – How 5 Cyber Security Brands Continue the Innovation of Branded Content

In this week in 1930, following a desperate search by the radio industry for a magic bullet to increase advertising revenue, the first soap opera was born. The industry managed…

Bluetext Steps Out to Stop Diabetes

It was a great privilege and honor to serve on the Executive Committee for Northern Virginia’s Step Out: Walk to Stop Diabetes Campaign in 2014. As leaders in our community,…

9 Keys to an Effective Content Marketing Strategy

Are you planning to integrate or upgrade your content marketing into your online marketing strategy? Not sure where to begin? Here is a basic rundown of how to create an…

When It comes to B2B Marketing – Own, don’t Rent

The numbers don’t lie. Traditional advertising, including online banners, print and broadcast, is becoming less effective by the minute. Business consumers know how to tune it out and have all…

Bluetext Supports L-3 Communications on Major Contract Pursuit

L-3 Communications, in partnership with Harris Corporation, hired Bluetext to help them pursue the Air Force’s $1B Satellite Control Network (AFSCN) Modifications, Maintenance & Operations (CAMMO) Contract.  Air Force AFSCN…

Content Marketing and The New Transformers

CMOs are in a race to transform their sales and marketing organizations to meet the 24X7 buying cycle of the modern consumer. To be successful they must overcome the challenges…

Catch Me if You Can…

From the second we wake up until the moment we fall asleep – our time and attention is dispersed across multiple screens, devices and media channels – this mass audience…

Bluetext Expands to the West Coast

We are excited to announce the launch of our West Coast operations with the addition of Donna Gibbs to the Bluetext team. Donna is a seasoned communications and marketing professional…

Video Killed the Radio Star…

But can it save the music industry? Doubtful…   For the first time in its 44-year history, Rolling Stone Magazine is giving its readers the final decision about what band…

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