All posts by peter

Top Defense Marketing Agencies Know – Brand Domination Is Won on the Digital Battlefield

If the incoming administration is aligned on anything its increased U.S. security – both at home and abroad. Most predict that this will result in the elimination of the defense…

Top Branding Agencies Know – The Consumer is the New CMO

When television owned the only screen in a single screen world –  it controlled 100% of the “digital” content – brands and consumers alike were literally shackled by the format…

Bluetext Named One of the Top Ad Agencies in Washington

In its mission to connect people with experts across a variety of fields, Expertise recently reviewed 256 advertising agencies in the greater Washington market to identify the best of the best. Bluetext…

What CMOs Should Know About Sponsored Content

Unless you’ve been living under a rock, you’ve probably browsed a popular news site and seen a sponsored post. You might not have known it was sponsored at the time,…

A Few Tips to Boost B2B Social Media ROI

As most anybody reading this post already knows, the marketing challenges faced by B2B organizations in an increasingly content driven social landscape, require vastly different social marketing strategies and technologies…

Google’s Big App-etite

In today’s mobile dominant world, app indexing is signaling the beginning of a seismic shift in the direction of search, and marketers need to pay attention. Google has been offering…

For B2B Marketers – It’s Time to Get Personal

Perhaps the most critical component of the dozen or so enterprise websites Bluetext currently has in development is personalization. This shift in focus to personalized customer experiences is becoming increasingly…

What Does Uber’s New Logo Signal for the Future of Consumer Branding?

Uber just killed off the most recognizable U on the planet. Unlike the black and white U that has emblazoned itself in the minds of millions of Uber users around…

Five Digital Marketing Trends for 2016

What’s a year-end blog without trends for the next? At Bluetext, we want to make sure our clients are armed with the latest digital marketing best practices so they can…

When Selecting a Secure CMS – There is Still No Clear Winner

Over the past 5 years, Bluetext has designed over 100 enterprise websites, and over that time the CMS question has evolved – like most technologies – from what is the…

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