All posts by peter

5 Tips to Designing a Successful Digital Campaign

  Successful digital campaigns need to connect to its audience while simultaneously getting the company’s message across.  Digital marketers spend a huge amount of time analyzing their target market and…

5 Reasons Why It Might Be Time for a Logo Refresh

  A logo is a central part of a company’s brand. It’s the first thing customers see, and what they learn to recognize as a short-cut to your brand values.…

A Top Branding Agency’s Simple Guide to New Top-Level Domains

As more and more brands enter digital maturity, new top-level domains (TLDs) are becoming available for registration.  Previously, only generic domain names and country code domains were available for use,…

Rebranding for a Responsive World

Rebranding is not to be taken lightly. It demands a commitment of time, energy and resources to be successful. There are many things a company should consider and analyze before…

Top Digital Agencies Know – The 5 Most Critical Steps to Preserve SEO Equity During a Rebrand

At Bluetext, we know that branded name searches are the most common way potential customers, partners, prospective employees and investors will find you online. We also recognize that a change…

Who’s on First? Why Personas Matter in Federal Marketing

So, you want to sell to the federal government? Good. Every year, Uncle Sam and his army of acquisition specialists have money to spend to achieve the critical missions of…

Top Digital Branding Agencies Know – It’s All About the Experience…

The visual elements of a brand’s identity are the most immediately recognizable form of brand expression – subconsciously communicating brand message, tone and personality – in less than an instant.…

Top Digital Agencies Know – Its Time to Leverage AI to Humanize UX

User experience (UX) as defined by Wikipedia involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of…

Top Digital Agencies Know: Smart Content Strategy Drives a Great User Experience

In its simplest form – content strategy is broadly defined as the plan for the creation, delivery and governance of useful and usable digital content that meets the business objectives…

Top Marketing Firms Know – It’s Time to Dip Your Toe Into the Domain of .CO

Over the past dozen months, Bluetext has renamed about the same number of brands – some as large as a global spinoff of GE – others the up and comers…

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