All posts by michael

For a Private Equity Rebrand, Focus Client Less on Words, More on Visual Impact

When undertaking a branding process for a new or just-acquired company, many Private Equity clients are desperate to create their new logo and consider it a project complete. Yes, the logo…

Is Your Marketing Firm Recommending What is Next?

As digital marketing evolves and new channels emerge to target business, consumer and government audiences, the pressure is on marketing firms to push clients into waters that are sometimes deep…

Seven Key Steps to An Effective B2C Content Marketing Strategy

Everywhere you turn people want to talk about content marketing. What platform are you using, what content are you pushing, what channels are you leveraging and what is the right…

Six Steps for Designing a Great Association Website

Today, a website is the front door to your association, and every effort must be made to deliver a powerful user experience for current and prospective members. Your digital platform…

Five Recommendations for an Effective Public Sector PR Program

It has been a tremendous first half of the year for Bluetext across many fronts. We have won many exciting new projects, landed some very interesting clients, added some awesome…

Data, Data on the Wall

In the arena of top marketing firms, data-driven marketing seems like the key buzzword of the past few years. In fact, it’s no passing fade. Leveraging analytics to reach target…

Top Marketing Agency Tips: Four Ways To Drive A Successful Retargeting Campaign

Re-targeting campaigns that reach across platforms and devices allow marketers to reach the same prospect as they move across the web, social networks, and mobile devices, creating a new level…

The Blurred Lines Between B2B and B2C Marketing

As one of the leading digital marketing agencies in Washington, we get called in by a variety of prospective clients to discuss their needs. These clients are corporations selling to…

Six Critical Steps for a Successful Digital Advertising Campaign

As businesses compete for the hearts and minds of prospective customers, there are some basic tenets of successful campaigns that must be followed. Especially in a technology b2b world where…

Top Tips for Designing a Mobile App

It’s no secret that a first-class mobile app experience is essential for any brand seeking to build customer loyalty and engagement. The mobile app user experience needs to recognize not…

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