All posts by Lou Malmgren

What’s “In” for Inbound Marketing

Picture this. It’s a Friday night, and you’re deciding where you want to eat dinner. As you walk down the street, you’re overwhelmed by an abundance of options. Storefront posters…

Humanizing Your Website Home Page

Establishing a personal connection between your business and the customers you serve is one of the most critical elements of a successful marketing strategy. From tailored social media posts to…

Product Intelligence: Providing Essential Expertise

The needs of a modern consumer are not static; they are constantly moving and advancing, shifting and changing. Customers adopt and discard products at breakneck speeds, seeking new opportunities for…

Why You Need A Data Ecosystem

When you think of your business’ data, what is the first thing that pops into your head? Graphs, charts, and databases? Spreadsheets filled with row upon row of figures waiting…

Streamlined Messaging and the Art of Microcontent

In 2021, the average person will encounter anywhere from 6,000 to 10,000 pieces of promotional content on any given day. Banner ads, billboards, and influencer shout-outs all inundate consumers with…

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