All posts by Jason Siegel

Fight Erupts Over Roger Federer’s Brand Logo

What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…

Finite State Hits the Internet of Things Security Market with a New Brand Look

When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…

The 3 Keys to a Good Online Marketing Video

The realm of online marketing is constantly changing and being forced to adapt to new trends inaugurated by industry frontrunners. Though many of these trends come and go, few are…

Creative Motion in Branding

In the world of digital business, it’s essential to stay up to date on the newest trends in branding and marketing to ensure your business remains an innovation frontrunner. One…

Using Animated Video for Business on Social Media

Given the sheer amount of content playing across social media feeds in today’s online landscape, producing eye-catching, dynamic content is a must. In order to stand out from the crowd,…

Three Lessons for Government Contractors From the 2019 Trump Budget

On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity,…

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…

2018’s Most Important Digital Marketing Trends

It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes…

Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO

 Rapid response is a core component of Bluetext’s public relations services. We focus on having messages and media targets teed up when there is an opportunity for our clients to…

Best Marketing Creative Agencies Predict 2018 Through The Lens of Some Classic Hip Hop Songs

Whether you work with B2B Marketing Agencies, B2C Digital Agencies, or the any of the Top North America Agencies, 2018 will drive more innovation and change. Here are my predictions…

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