All posts by jsiege2

A New Approach to Media Buying

How digital media is delivered and received by consumers will continue to evolve in 2019. Privacy will be an even bigger issue for audiences. More publicity around Facebook and Google…

Akamai Selects Bluetext to Help Protect State Election Systems

With the national mid-term elections fast approaching, state government election officials at every level are scrambling to assess their system’s vulnerabilities to hacking or other interference, with the goal of…

Fight Erupts Over Roger Federer’s Brand Logo

What’s the real value of a logo fight? For most emerging brands, that answer is never obvious. Logos are never static designs, and revising it, or changing it all together,…

Finite State Hits the Internet of Things Security Market with a New Brand Look

When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it…

The 3 Keys to a Good Online Marketing Video

The realm of online marketing is constantly changing and being forced to adapt to new trends inaugurated by industry frontrunners. Though many of these trends come and go, few are…

Creative Motion in Branding

In the world of digital business, it’s essential to stay up to date on the newest trends in branding and marketing to ensure your business remains an innovation frontrunner. One…

Using Animated Video for Business on Social Media

Given the sheer amount of content playing across social media feeds in today’s online landscape, producing eye-catching, dynamic content is a must. In order to stand out from the crowd,…

Three Lessons for Government Contractors From the 2019 Trump Budget

On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity,…

Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign

Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy…

2018’s Most Important Digital Marketing Trends

It’s almost January again, already! With 2017 almost behind us, amidst the holiday cheer and eggnog, it’s also time to reflect on 2017. It goes without saying that today, changes…