All posts by Eddie Bridgewater

Cracking the Code on Conversational Marketing

No matter what industry your company is in, or who your target market is, the goal of any customer interaction is to foster a relationship that converts to revenue. In…

What is the Metaverse and Why it Matters to Marketers

Since late last year, the technology industry has been alight with news and developments surrounding the Metaverse. Companies large and small are betting big on what is seen by many…

Enhancing Your Content Strategy with Video

Video marketing can be a vital tool when it comes to leveling up your marketing program. Video, as a medium, is an exceptional opportunity to tell your brand’s story and…

From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Where is the next great opportunity for your business? Well, government agencies for one. According to USAspending.gov, approximately five trillion dollars is being allocated to government agencies in Fiscal Year…

2020 Predictions: Content Marketing

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important…

Optimizing Organic Social: When to Post

Driving engagement and other key metrics through organic social media is often an important component of a marketing campaign that targets business executives as its target audience. It complements any…

5 Tips for Choosing the Right Drupal Implementation Partner

As we near the end of 2019, choosing the right technology implementation partner has never been more important. According to a recent Gartner study, through 2021, 90 percent of global…

A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand

You say you want a revolution, but do you really? Branding is an integral part of any company’s identity. Not only does branding make a memorable impression on your consumers,…

Government Contractors: Content is King

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Negotiations can take months…

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