All posts by don

Integrating Animation Into Your Marketing

When it comes to running an enticing media campaign—whether organic, paid, or personal—animated video will prove its worth end-over-end in 2019. We have already seen a massive shift from written…

“Time Machine” Personalization

As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019.…

Artificial Intelligence Moves Into Marketing

Move aside, Don Draper. Artificial intelligence (AI) is moving in. Compelling creative and hard-hitting headlines aimed at the general masses are only a fraction of the modern marketer’s job description.…

Personalization as a Marketing Boost

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. Between ad-blindness and jargon atrophy, we are all tired of generic campaigns…

Dynamic Content: The Next Step In AI for Marketers

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to…

Influencer Marketing: A Hot New Trend for 2019

The past few years have seen exponential growth when it comes to influencer marketing as part of modern marketing strategies. It is evolving at the speed of light and shows…

Government Marketing: Reaching the Agency Audience

Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One…

The Rise of the Chief Innovation Officer: Bringing Digital Innovation to the C- Suite

A new trend in progressive enterprise organizations is the rise of the CIO. No, not the Chief Information Officer, but the Chief Innovation Officer, charged with ensuring that idea-driven companies…

Top Marketing Trends 2019 Part 6: Public Relations

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was…

Top Marketing Trends 2019 Part 5: Branding

No look at top marketing trends would be complete without considering the look and feel of a brand: the colors it uses, how the logo is displayed, and the tone…