All posts by don

Association Marketing & Branding: PLASTICS Selects Bluetext as Global Show AOR

Bluetext, a leader in association marketing, is proud to announce that it has been selected by the Plastics Industry Association (PLASTICS) as its design, marketing, and brand agency-of-record for NPE2021:…

Digital Web Design: Turning Complexity Into Clarity

Creating a successful digital web design can mean the difference between growing your customers and losing them on your website doorstep. For Clarabridge, which delivers a better customer relationship platform…

When the Stars Align on a New Brand

When the stars fall smartly into alignment with a new brand, it can elevate the organization to new heights. For Integrity Applications, a government contractor comprised of three of the…

Trade Association Branding: Not An Easy Choice

Many trade and membership organizations face a unique branding challenge with no easy solution: How do you brand association products and events in order to effectively tie the name of…

Top Digital Agencies Know: Viral Challenges & Hoaxes Are Causing Pain For Brands

Internet challenges can go viral, for better or for worse. For better, think of the Ice Bucket Challenge of several summers ago that raised millions of dollars for ALS research. For…

Integrating Animation Into Your Marketing

When it comes to running an enticing media campaign—whether organic, paid, or personal—animated video will prove its worth end-over-end in 2019. We have already seen a massive shift from written…

“Time Machine” Personalization

As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019.…

Artificial Intelligence Moves Into Marketing

Move aside, Don Draper. Artificial intelligence (AI) is moving in. Compelling creative and hard-hitting headlines aimed at the general masses are only a fraction of the modern marketer’s job description.…

Personalization as a Marketing Boost

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. Between ad-blindness and jargon atrophy, we are all tired of generic campaigns…

Dynamic Content: The Next Step In AI for Marketers

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to…