All posts by Brian Lustig

With MarTech, CMOs Must Get Hands Dirty

Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some operate at the 10,000-foot level,…

SXSW…by way of Pennsylvania Avenue

It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the case right now with President…

Marketing and Advertising Takeaways from Trump’s Victory

Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…

Why This Iconic Tech Brand Hired Its First CMO in 105 Years

As of a few weeks ago, there was an organization on the cusp of doing something it had not done in more than a century. No, I’m not talking about…

Does your marketing firm need to be local?

If you are a CMO or executive at a DC-area organization seeking to hire a digital marketing firm, do you Google search for “Top DC digital marketing firms” or “Top…

Should CMOs also wear the digital marketing director hat?

Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own…

CMOs Must Strike Balance With Sensory Marketing

If Dunkin’ Donuts plasters ads on the inside of city buses, it is because they believe riders exposed to the brand – over time – will be more inclined to…

New Email Marketing Tools Offer CMOs “Persuasion Automation”

I don’t know what happened with the supposed “do not call” list, but lately I’ve been bombarded with nonstop robocalls purporting to be from my credit card company. The friendly…

2016 Consumer Marketing: Let’s Get Digital

Apologies in advance if you now have the 1981 Olivia Newton-John classic stuck in your head for the rest of the day. If you live on the East Coast you…

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