In scanning the marketing headlines this past week, it is clear to me a theme is emerging about how CMOs are viewing their evolving role and the need to think…
The lunch options surrounding our offices are, shall we say, limited. Perhaps this is one reason the line for Sweetgreen during peak lunch hours can run a solid twenty-minute wait.…
Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some operate at the 10,000-foot level,…
It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the case right now with President…
Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…
As of a few weeks ago, there was an organization on the cusp of doing something it had not done in more than a century. No, I’m not talking about…
If you are a CMO or executive at a DC-area organization seeking to hire a digital marketing firm, do you Google search for “Top DC digital marketing firms” or “Top…
Before Twitter, LinkedIn, search engine optimization, and mobile apps there existed an individual within many enterprises that has gone all but extinct today: The public relations director. When my own…
If Dunkin’ Donuts plasters ads on the inside of city buses, it is because they believe riders exposed to the brand – over time – will be more inclined to…
I don’t know what happened with the supposed “do not call” list, but lately I’ve been bombarded with nonstop robocalls purporting to be from my credit card company. The friendly…