All posts by brian

5 Innovative B2G Marketing Strategies For 2018

The year was 2014. The new Apple Watch was all the rage; selfies weren’t annoying the bloody hell out of everyone yet; and The Ice Bucket Challenge had everyone soaking…

4 Ways Thought Leadership Can Boost Your B2G Sales

Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…

“Selling” Integrated Marketing

Assumptions can be a dangerous thing. Often, sales, marketing and PR teams make assumptions that not only undermine integrated marketing efforts, but the viability of the business itself. Marketing Team…

4 Innovative B2G Digital Marketing Ideas For 2017

Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what they will mean for the…

6 Innovative B2G Digital Marketing and PR Strategies

When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…

Why Marketers Need To Start Planning For GDPR Deadline

As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which…

Why CMOs are thinking business first, brand second

In scanning the marketing headlines this past week, it is clear to me a theme is emerging about how CMOs are viewing their evolving role and the need to think…

With MarTech, CMOs Must Get Hands Dirty

Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some operate at the 10,000-foot level,…

SXSW…by way of Pennsylvania Avenue

It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the case right now with President…