PR and marketing have changed overnight. There is still a need to reach customers and prospects, but it goes without saying that priorities have shifted in the “new normal” brought…
The year was 2014. The new Apple Watch was all the rage; selfies weren’t annoying the bloody hell out of everyone yet; and The Ice Bucket Challenge had everyone soaking…
Last week Bluetext served as a sponsor for the 2017 GAIN government marketing conference, and it was great to connect with and hear from some of the DC region’s leading…
Assumptions can be a dangerous thing. Often, sales, marketing and PR teams make assumptions that not only undermine integrated marketing efforts, but the viability of the business itself. Marketing Team…
Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what they will mean for the…
When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local…
As an agency that works with a number of cyber security clients, the General Data Protection Regulation (GDPR) has been on Bluetext’s radar for quite some time. The GDPR, which…
In scanning the marketing headlines this past week, it is clear to me a theme is emerging about how CMOs are viewing their evolving role and the need to think…
The lunch options surrounding our offices are, shall we say, limited. Perhaps this is one reason the line for Sweetgreen during peak lunch hours can run a solid twenty-minute wait.…
Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some operate at the 10,000-foot level,…