Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. But nowadays, that’s not enough for maintaining an effective content strategy. Before…
In true Google fashion, Google Ads is changing the way you can advertise again. Previously, you were able to create Expanded Text Ads (ETAs), but beginning June 30, 2022, all…
Mergers and acquisitions occur every day, but are they setting their companies up for success? One of the challenges with M&As is ensuring your company’s values remain clear in your…
Whether you work for a big or a small company, I’m sure you’ve had the question of how to differentiate yourself from the competition. In the ever-growing B2B market, you…
In a year when in-person events and meetings aren’t possible and Zoom-fatigue has set in, you need a way to virtually interact with your audiences in an engaging way. Here…
So you want to host a webinar? In the wake of COVID-19, webinars are your safest option for meeting with your network. According to ON24, at the onset of COVID-19…
What is responsive web design? At its core, responsive web design uses a single layout for a web page then dynamically adapts to best fit the user’s screen, whether it’s…
What Is Visual Identity? A visual identity is the combination of design elements people use to recognize your company. In general, your visual identity is composed of the brand’s overall…