All posts by Andrew Snail

How Private Equity Firms Use Branding & UX To Increase Enterprise Value

Mergers and acquisitions occur every day, but are they setting their companies up for success? One of the challenges with M&As is ensuring your company’s values remain clear in your…

Why Brand Storytelling is Critical in B2B Technology

Whether you work for a big or a small company, I’m sure you’ve had the question of how to differentiate yourself from the competition. In the ever-growing B2B market, you…

Upping Your Digital Experience Game

In a year when in-person events and meetings aren’t possible and Zoom-fatigue has set in, you need a way to virtually interact with your audiences in an engaging way. Here…

In a World of Webinars

So you want to host a webinar? In the wake of COVID-19, webinars are your safest option for meeting with your network. According to ON24, at the onset of COVID-19…

Rapid Response for Web Design

What is responsive web design? At its core, responsive web design uses a single layout for a web page then dynamically adapts to best fit the user’s screen, whether it’s…

New Tech-Based Tools to Create a Visual Identity

What Is Visual Identity? A visual identity is the combination of design elements people use to recognize your company.  In general, your visual identity is composed of the brand’s overall…

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600