In our recent blog post, we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for…
PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses. According to McKinsey’s 2019 Market Annual Review,…
Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. We’ve already talked about why a Go-to-Market Strategy…
What is ADA Compliance? The Internet should be accessible for all, and Section 508 of the Rehabilitation Act of 1973, ensures that. Section 508 is designed to extend federal responsibilities…
A Content-First Approach. Enterprise-level website redesigns are exciting but can be overwhelming. There are countless variables to consider – from appeasing stakeholders and business units, to ensuring an intuitive customer-first…