All posts by Aly Gumprich

M&A: Private Equity Firms Benefit from Strategic Branding – Part 2

In our recent blog post, we discussed the power of strategic branding in the world of private equity. As we mentioned, the first step in developing a new brand for…

M&A: Private Equity Firms Benefit from Strategic Branding – Part 1

PE firms need portfolio companies with strong branding Private Equity (PE) continues to be the preferred growth financing mechanism for most “for-profit” businesses.  According to McKinsey’s 2019 Market Annual Review,…

Email Marketing Strategies for a Successful Go to Market Campaign

Here at Bluetext, as a top brand development agency, we see clients invest a lot of time and money into a rebrand. We’ve already talked about why a Go-to-Market Strategy…

Accessible Design – ADA Compliance In Style

What is ADA Compliance?  The Internet should be accessible for all, and Section 508 of the Rehabilitation Act of 1973, ensures that. Section 508 is designed to extend federal responsibilities…

Content Strategy Concepts to Consider for Your Next Redesign

A Content-First Approach. Enterprise-level website redesigns are exciting but can be overwhelming. There are countless variables to consider – from appeasing stakeholders and business units, to ensuring an intuitive customer-first…

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