Asimily

Healthcare IoT Cybersecurity Company Engages Bluetext for Innovative Brand and Website Overhaul

X About this Project

Asimily is optimistic about the future of healthcare security.

After a long career in IoT security, Asimily’s two founders started the company in 2017 to service the highly targeted, massively underserved, and unique IoT security needs of healthcare. Only a short few years later, Asimily’s IoMT risk remediation platform has the largest knowledge base of medical devices and protocols and holistically secures the devices that deliver safe and reliable care. Because, with safe and secure medical devices, organizations can keep resources safe, patients safe and IT assets secure.

Asimily came to Bluetext to design a full brand experience that is as holistic and effective as the technology itself. This included building a messaging framework that can aggressively compete as the category king in the IoMT security space, producing two succinct brand videos to promote the company top-funnel, the product mid-funnel, as well as an armada of snackable videos for organic GTM distribution. Additionally, Bluetext was tasked with designing and developing a website experience that can best navigate through all of the new branding, messaging, video, and competitive differentiators that Asimily has to offer.

The result is a blissful visual identity – portraying digital connections, hygiene, and revitalization for healthcare organizations. Rather than leaning on inauthentic stock photography, the Asimily brand is fluid and flexible with a bold color gradient pattern alone, refocusing attention to the call to action in any medium. Asimily’s new brand is a recognizable and ownable visual identity, perfect for the company to stand out at tradeshows or above the noisy competitive cybersecurity landscape.

Asimily

Healthcare IoT Cybersecurity Company Engages Bluetext for Innovative Brand and Website Overhaul

Asimily

Healthcare IoT Cyber Company Engages Bluetext for Innovative Brand and Website Overhaul

+ About This Project

Asimily came to Bluetext to design a full brand experience that is as holistic and effective as the technology itself. This included building a messaging framework that can aggressively compete as the category king in the IoMT security space, producing two succinct brand videos to promote the company top-funnel, the product mid-funnel, as well as an armada of snackable videos for organic GTM distribution. Additionally, Bluetext was tasked with designing and developing a website experience that can best navigate through all of the new branding, messaging, video, and competitive differentiators that Asimily has to offer.

The result is a blissful visual identity – portraying digital connections, hygiene, and revitalization for healthcare organizations. Rather than leaning on inauthentic stock photography, the Asimily brand is fluid and flexible with a bold color gradient pattern alone, refocusing attention to the call to action in any medium. Asimily’s new brand is a recognizable and ownable visual identity, perfect for the company to stand out at tradeshows or above the noisy competitive cybersecurity landscape.

Healthcare IoT Device
Website Design and Development

“It’s been an absolute joy to work with the BigBear team. Their willingness to consider ideas that may be out of the box to some really allowed our team to stretch their wings creatively and come up with an incredibly unique solution.”

Jason Siegel

Chief Creative Officer, Bluetext

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