INSIGHT
The Full System for the Full Picture
Bluetext Delivers a Comprehensive Branding, Digital and Go To Market
The police body cam and digital evidence market is crowded with products that frustrate their users. So when a new player with a better, complete approach wanted to enter the market with a solution far ahead of the competition, it turned to Bluetext for a name, brand, corporate identity and website that would get attention and convey its value to law enforcement agencies. Bluetext developed the name ARQ to represent its management of evidence from anywhere, and a brand style to stand out from the crowd. The website home page hero photo displays a realistic environment using real police. For the official launch, Bluetext executed a sophisticated outreach campaign including mobile geo-fencing to drive attendance to ARQ’s booth at the International Association of Chiefs of Police annual conference. As ARQ’s go-to-market partner, Bluetext designed and executed a comprehensive media and email campaign to reach law enforcement agencies across the United States.