INSIGHT
The Full System for the Full Picture
Bluetext Delivers a Comprehensive Branding, Digital and Go To Market
The police body cam and digital evidence market is crowded with products that frustrate their users. So when a new player with a better, complete approach wanted to enter the market with a solution far ahead of the competition, it turned to Bluetext for a name, brand, corporate identity and website that would get attention and convey its value to law enforcement agencies. Bluetext developed the name ARQ to represent its management of evidence from anywhere, and a brand style to stand out from the crowd. The website home page hero photo displays a realistic environment using real police. For the official launch, Bluetext executed a sophisticated outreach campaign including mobile geo-fencing to drive attendance to ARQ’s booth at the International Association of Chiefs of Police annual conference. As ARQ’s go-to-market partner, Bluetext designed and executed a comprehensive media and email campaign to reach law enforcement agencies across the United States.
“In today’s demanding digital age, it is rare to find an agency who can professionally and effectively deliver on all aspects of a major rebranding project. From creating our new logo and brand identity system, to a developing a very sophisticated digital platform that includes a robust responsive website and content management system with an integrated and fully-configured marketing automation system, Bluetext was that perfect rare find.”
Mark Armstrong
Chief Executive Officer
