As the saying goes, static doesn’t sell. According to research, animated banner ads are more than four times as effective as their static counterparts. More and more these days, users are expecting engaging, interactive content from brands at every point of contact. This goes for any platform—a website, an app, digital out-of-home, social platforms (yes, this means TikTok). Anything with a screen is an opportunity to shake up your brand with animation.
Say more with animated content
If a picture is worth a thousand words, an animation is worth a million. Animated content captures key messages in more ways than a static graphic, and injects any design with the personality of a brand. After all, motion draws out emotion. Whatever your brand wants to convey, animated content can sharpen and elevate that message.
Is your brand a subtle responsive animation kind of brand, or a claymation one? Maybe a blueprint-style animation speaks to your brand’s personality best, or perhaps a parallax effect is the best representation of your brand. However you choose to do it, you can get more out of your corporate visual identity with animation.
When it comes to animation, the options are endless. Here are a few simple ways to get started, plus some examples produced by the team here at Bluetext.
1. Introduce an animated version of your logo or key brand assets.
An animated brand identity can be applied across any digital asset, as demonstrated by Octo’s identity in motion. The style of movement captures the ever-changing nature of the government technology market and communicates more about Octo than a static identity could.
2. Add subtle movement to some of the static content on your website.
This example from ScienceLogic is an elegant way to introduce movement to your website while incorporating visual elements like brand shapes and secondary colors. As the mouse hovers over images of the leadership team, the background pops with new colors and shapes to keep the viewer engaged with what they’re seeing.
3. Consider a moving graphic for your next ad placement.
4. Read some more tips on motion integration from Ale Hernandez, one of Bluetext’s web design and UX experts.
Easy animation with interactive AI
Animation is becoming so necessary for modern brands that designers have even begun to automate some of the process. This cutting-edge technology is making animation more cost-effective and efficient to produce, meaning that more and more brands will be able to build out animated identities. Now is the time to get an edge on your competition by debuting a signature animation style for your company’s offerings.
Want to go all-in on animation? Contact Bluetext to learn about our motion design and interactive UX services.