Branding
Seeking simplicity, AffirmLogic selected a straightforward wordmark logo. This design eliminated extraneous frills of the prior logo, which distracted from the clever name. In a serious, high stakes cybersecurity environment, the brand needed to clearly convey the software’s value upfront. Sharp typography and a two-toned break draws emphasis on the ability to ‘affirm’ unknown malware and use cutting edge algorithmic ‘logic’ to defend.
