Complex Set of Products
How to tell a complicated story to the enterprise customer through integrated campaigns across diverse channels.
Adobe is well known for its most popular creative products, including Photoshop and Acrobat. Yet, its complete suite of more than 80 products takes marketing customers from creative to enterprise tools that help manage the workflow and customer experience as well as measuring and mobilizing those campaigns. Bluetext developed a series of experiences that simplify Adobe’s complex suite of products.
Grab Their Attention
Bluetext produced an eye-catching experience using the Washington Mall as a backdrop to weave Adobe’s product line into one cohesive story.
Make It Dance
As a way to visualize the move from desktop to mobile, Bluetext took a series of statistics and literally made them dance– in the form of mobile devices that form numbers.
Take It to the Street
During some of the coldest days of winter, Bluetext designed a guerilla campaign to thank Federal workers by handing out hot chocolate in front of their offices.