Acuity, a technology consulting firm serving U.S. government agencies, tasked Bluetext with the complete redesign of their existing website. Acuity needed a refreshed digital presence that reflected their advanced capabilities, showcased their successes, attracted top-tier prospective employees and demonstrated their leadership in the market. Their clear organizational mission, to keep our country’s citizens safe, provided a strong foundation on which to improve the website and the way users come to know Acuity.

Website User Experience Design

It was crucial that Acuity’s new website be delivered in a multi-faceted and user-focused way. The updated navigation allows users to find the content they are looking for in the most intuitive way possible while the design offers a clean and modern approach. Bluetext delivered a custom hero video that autoplay’s with a text overlay to grab the attention of the user while encouraging them to continue browsing. The website’s custom components allow Acuity to showcase content and engage the user throughout their journey on the site.

Frictionless Mobile Experience

Bluetext’s user-centered design methodology ensures that users have a frictionless experience no matter the device they are browsing on and Acuity’s website is no exception. The Acuity website is not only fully responsive on mobile, but was built with both the desktop and mobile user in mind.

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