SITUATION

GE and Veritas Capital Partner with Bluetext on Strategic Branding Initiative to Form Abaco Systems

After GE agreed to spin off its Rugged Embedded Systems division to a private equity powerhouse Veritas, the new company had less than a month to develop its new name, logo, color and style–literally from scratch. Once the name Abaco Systems was selected, the Bluetext team worked around the clock to create a unique new brand.

Learn More About How Bluetext Can Help You

Through branding, marketing and public relations we help brands WIN. With expert strategy, powerful creative and award-winning digital.

Contact Us Today

Georgetown Headquarters | 3400 Idaho Ave, #400, Washington, D.C. 20016 | 202-469-3600