It is not hard to quickly discover, when sitting down with a client or prospect, when they feel that they are not executing efficiently. A few simple questions and they get that look indicating that they know they need help. This blog post is not another list to make you feel badly about your marketing efforts. This is a list of 10 signs that you are doing marketing right. This is by no means an exhaustive list, and is in no particular order, but hopefully when scanning you can mentally check off a handful of these to show you are taking your marketing efforts in the right direction.
- You have an editorial calendar to align marketing efforts for thought leadership, product launches, news, events, and other corporate activities. An editorial calendar helps deliver a consistent message across all channels.
- You are part of the right conversations. Conversations about companies, products, services, technologies, etc. are happening everywhere. It is important to be part of these.
- Social media is integral to your marketing operations.
- When a prospect visits you at an event, they get the same brand look/feel/attitude from your booth as when they visit your website or scan your social properties.
- Your website is responsive, and you are starting to think of the mobile user experience first. The trend is your friend here – several recent studies show that more than half of web traffic is now coming from mobile.
- You “own” your website, and
don’t need to rely on IT or an outside vendor for consistent updates.
- You are leveraging Google Analytics to ensure website content is most effectively displayed to deliver a solid experience for a variety of target personas.
- You lead your business or marketing reviews with actual statistics on your results pulled from various tracking systems.
- You listen to your customers. They know what they want and can be a fickle bunch across any industry.
- Your brand tells a story. From the logo to the look to way your employees talk about you company, everything is aligned and powerful.
This list may be missing many tell-tale indictors, but it’s a good place to start. Please feel free to throw out other ideas, and we will add to this on a regular basis as markets and marketing efforts continue to diversify.