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Messaging & Positioning

  • What does the market think of you today?
  • What do you want them to think tomorrow?
  • Do you have the best, most compelling messaging?
  • Does it tell the story that you want to be told?

Having the right messages that are compelling, tell your story, and resonate with key audiences, is essential in today’s cluttered communications environment. The Bluetext team employs a proven messaging process to develop the right key messages that will be heard above the static and drive your campaign’s success. We challenge perceptions and dive deep to understand the driving principles of your business. The messaging we help create will serve as a guide for your executives and ensure that every member of your extended team understands how you want to be positioned in the market to reach key audiences.

  • From start-ups to established brands, we have helped develop the core messaging that sets them apart from the competition.
  • Our experience ranges from technology to energy to defense, and every market in-between.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

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Real Estate PR Assessment

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Government PR Assessment

PR is not a sinking ship. It’s still an essential element in your marketing mix, especially in the crowded government market. Is your PR program delivering the results you need…

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Real Estate Market Research Primer

In the competitive real estate market, what makes your brand different from your competitors? Sometimes it takes market research to identify what makes you unique and what’s really important to…

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Should Your CEO Host A Twitter Chat Or Reddit AMA?

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.

Rules we Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Ensuring success means finding the right fit between the client and the Bluetext team. What we won’t do is deviate from our high ethical standards for any reason. Nor will we tolerate a lack of ethics on the part of those we work with. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

The world of communications is ever changing, and to be successful you need a firm that is driving this change. At Bluetext, we know that wide differences among audiences — in preference, lifestyle, comfort, age — mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, Internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, that is how we help clients achieve their business goals—by attacking any communications challenge by reaching audiences with your message via every channel.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

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